SOME TYPOGRAPHY TIPS TO GET YOU STARTED:

1.
Choose a typeface that feels like it is visually consistent with the photograph, or works with the message of the text that you will use.

2.
Limit the number of typefaces you use in a design. Many experts say to use a limit of two typefaces, but occasionally this will vary. Too many typefaces can create the appearance of an unprofessional, jumbled graphic.

3.
Visit your nearest bookstore and look at some design publications for ideas about which typefaces work well together and the how they communicate.

4.
When using only one type face, choose one with a lot of variations, so you will have some flexibility yet unity within your type treatment. The typeface Helvetica has many variations such as Helvetica Bold, Light, Regular, Condensed or Narrow, Outline, and Black.

5.
If you are unsure about which typeface to select, choose a common and reliable one such as Garamond, Palatino, Helvetica, Goudy, or Times Roman.

6.
When using a display type that has very strong characters (type that is bigger and bolder than regular type), use a complimentary typeface for text that looks more neutral. Very elaborate typefaces can be hard to read. Limit their use to only a few words and make sure the words are legible.

7.
All caps are harder to read than upper and lower case letters. Try to limit the use of all caps to two or three words. Some typefaces, such as Old English, are not designed to be used in all caps.

8.
Use bold and italic type on select words for emphasis. Use various sizes within your type treatment. Use variation in the horizontal spacing of certain words to create emphasis, drama, or change the rhythme of the type.

9.
AVOID USING DROP SHADOWS, OUTLINE STROKES, EMBOSSING, AND OTHER EFFECTS THAT YOU MAY THINK ARE COOL!! SUCH EFFECTS TYPICALLY IMPAIR LEGIBILITY - Instead work with typefaces that are clean and easy to read and vary the case (upper and lower, bold, italic) to maximize their legibility and manitain the integrity of the typeface.